Search Engine Optimization (SEO)

• On-page optimisation: Meta tags, content optimisation, internal linking
• Technical SEO: Site speed optimisation, mobile-friendliness, structured data
• Off-page SEO: Link building, local SEO, content marketing
• SEO audits and strategy development
• Keyword research and competitor analysis

Pay-Per-Click Advertising (PPC)

• Google Ads campaign management
• Bing Ads campaign management
• Display advertising
• Retargeting campaigns
• Shopping ads and product listing ads
• Ad copy creation and optimization
• Landing page optimization

Social Media Advertising

• Facebook and Instagram ad campaigns
• LinkedIn advertising for B2B
• Twitter ad campaigns
• TikTok advertising
• Pinterest advertising
• Social media content creation and scheduling

Lead Management

• Lead scoring and qualification
• CRM integration and management
• Lead nurturing campaigns
• Marketing automation setup and optimization
• Sales and marketing alignment strategies

• Platform-specific strategies for Facebook, Instagram, LinkedIn, Twitter, TikTok, and Pinterest
• Audience targeting and Segmentation
• A/B testing of ad creatives and copy
• Budget optimization and bid management
• Video ad creation and optimization
• Influencer partnership campaigns
• Social media contest management

Pay-Per-Click (PPC) Services

• Keyword research and analysis
• Ad group structuring
• Ad copy creation and testing
• Bid management and budget allocation
• Conversion tracking and optimization
• Negative keyword management
• Quality score improvement strategies

Programmatic Advertising

• Real-time bidding (RTB) management
• Demand-side platform (DSP) optimization
• Data management platform (DMP) integration
• Cross-device targeting strategies
• Contextual and behavioural targeting
• Viewability optimization
• Brand safety measures

• Email template design and development
• List segmentation and management
• Automated email workflows
  1. Welcome series
  2. Abandoned cart recovery
  3. Post-purchase follow-ups
  4. Re-engagement campaigns
• A/B testing of subject lines, content, and send times
• Personalization and dynamic content implementation
• Deliverability optimization
• Email analytics and reporting
• Integration with e-commerce platforms and CRMs

Dynamic Creative

• Personalized ad creation based on user data
• Responsive display ads
• Dynamic product ads for e-commerce
• Weather-triggered ad campaigns
• Location-based dynamic creative

User-Generated Content (UGC)

• UGC curation and rights management
• Integration of UGC into marketing campaigns
• Influencer-generated content campaigns
• Customer review and testimonial campaigns
• UGC contests and hashtag campaigns

Storytelling

• • Brand narrative development
  • Video storytelling campaigns
  • Interactive storytelling experiences
  • Social media story ads (e.g., Instagram Stories, Facebook Stories)
  • Long-form content creation (e.g., blog posts, whitepapers)

Custom-Tailored Marketing Plans

• Comprehensive market research
• Target audience analysis and buyer persona development
• SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
• Marketing channel selection and prioritization
• Budget allocation and ROI projections
• KPI setting and performance benchmarking
• Timeline and milestone planning

Competitive Analysis

• Competitor identification and profiling
• Analysis of competitors' marketing strategies
• Gap analysis and opportunity identification
• Benchmark reporting
• Continuous monitoring of the competitive landscape
• Recommendation of competitive advantages and unique selling propositions